Tag Archive | jon schuetz

With More Complete Coverage..

Journalism 101.  Start every story with your best sound and your best video.  Don’t bury the lead.  With that… this month is my last at KETV, after 15 years as a journalist at the only station I’ve ever known.

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When I was a little girl, I used to sit on the stairs in our split level house in Papillion, with my legs dangling through the steps and a notebook in front of me.  I would just write.  I would write about my day.  I would play the game Life by myself, and use each space as a prompt to write a fictional story.  I’ve kept a journal since I had huge glasses and buck teeth.  In college, long-form essays and papers weren’t hassles, I relished them; I love letting the words just HAPPEN, and the surge of accomplishment when those words come full circle and everything just FITS.

I’ve always been a natural ‘performer’.  I was the ham hogging the attention for our 1st generation camcorder, jumping in front of my Dad with a goofy voice or song whenever he had the thing rolling.  I tried out for show choir every year I could, and joined the speech team my very first year of high school.  Speaking just came easily for me; and I was GOOD at it.  Forensics, theater and choir were my LIFE in high school.

I was never in journalism.  I didn’t carry around a Barbara Walters lunchbox.  I floated around my first year of college not knowing where I belonged or what my future looked like.  My sophomore year at UNL, I took Introduction to Broadcasting with Tom Spann, and was fascinated by a world of history, SHARING history, writing, and reporting.  Somehow the idea of an internship surfaced, and KETV was the station I grew up watching.  My mom bumped into longtime weekend anchor/reporter Pamela Jones at a city meeting, got contact information for the intern program, and I emailed Managing Editor Joe Kasmir the next day.  I showed up for my interview a good half an hour early.. and I will never forget walking through the Newsplex doors, overwhelmed to see the same set and newsroom I had watched on TV for so long.  Julie Cornell and Rob McCartney were just finishing the 6pm broadcast, and Julie looked up and smiled at me.

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How do you sum up 15 years?

My first breaking news live shot at NP Dodge Park… that was God awful.

Covering my first night of tornadoes as an intern, Scott Buer at the wheel of the car, and me in the passenger seat wearing a green skirt suit and heels, trekking around in mud and rain COMPLETELY unprepared, but willing to stay out as long as Scott did.

Talking to a suspect in jail dubbed the ‘Bare Butt Bandit’, and hearing later from my best friend’s now-husband: ‘I said, Please God, let Brandi be doing that story..’

An Iowa shooting late at night with photojournalist Mike Richard, and then lying in the backseat on the way home  with my eyes squeezed shut, battling a nauseous migraine.

Live shots on the field at Memorial Stadium with Rob on one side and Jon on the other.. when a stray football was punted right into the side of my face.  Hearing my Assistant News Director Vonn Jones yelling in my ear ’30 seconds!!’ as I tried to regain my composure.. as did Jon and Rob (from dying laughing…)

Driving 8 hours throughout the night with Justin Riviera to cover an arrest in the Jon Benet Ramsey murder in Boulder, Colorado.  I was overwhelmed by literally HUNDREDS of rabid reporters; he shoved me and said ‘get in there, Petersen!’

Covering an afternoon and evening of tornado threats across western Iowa with photojournalist Dave Hynek.  Laughs because of a nerve-wracking live shot.. laughing that turned to chaos and sheer sadness when we learned less than an hour later about the tragedy at the Little Sioux Boy Scout Camp.  We worked through the night side by side, waiting for the details that would shake our community and the country.

Countless tears when things went wrong.  Crying to my roommate, wondering what I should have done better.  Coming home and sobbing to myself, questioning my decisions as not only a reporter, but a human being.

Westroads.  Derek Ruth.  The Butternut fire. The paralyzed bride.  Clayton Hildreth.  Evan Sharp.  Pediatric brain cancer.  Amber Harris.  Baby Lawrence.  La Paz, Mexico.

JP Carter.  John Matya.  Trisha Meuret.  Tom Elser.  Joe Kasmir.  Cathy Beeler.  Jay Roberts.  Vonn Jones.  Jon Schuetz. Sean McMahon. Justin Riviera.  Renee Ludvik.  Kristyna Engdahl.  Jeremy Maskel.  Adrian Whitsett.  Andy Ozaki.  Natalie Glucklich. Melissa Fry.  ROB, ANDY, DAVE. My coworkers that have become my family.

Through KETV, I met my husband.  I was on air throughout my pregnancies with both of my boys.  We moved; twice.  This is where we grew up; this is home.

At KETV we lost Joe, my mentor who hired me, fueled my passion for journalism, and always, ALWAYS pushed me to be better, while making me feel like I was really something special.  I often wish he had been alive to see me anchor ‘the big show’.

We lost Jeff Frolio, the photographer who told me about jazz, and how special music was for him and his wife.  It was the music at his final service that broke me down.

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Just like my stories… in so many ways, THIS story has come full circle for me.  My sweet ‘baby’ boy Easton will start Kindergarten in a few short weeks.  Guys, I need to be here with my children.  I need to hear about their days, I need to be there for school concerts and carnivals and dinner on our deck.  I need to hear THEIR stories, and I need to be PART of their stories when they look back and share them throughout their lives.  News is a business like no other; it never stops.  Tornadoes don’t drop from the sky from 9-5, Monday through Friday.  Tragedies don’t happen just while we’re on the clock.  There will be another journalist, waiting and ready, to slide into that spot next to Rob to anchor our evening newscast every night, but I am my boys’ ONLY MOTHER.  I am the ONLY MOMMA they will ever have.

God works in mysterious ways; he always has a plan, though we may not understand it as it’s unfolding.  Next month, I will join the Communications team with Westside Community Schools.  I still get to tell stories; GREAT stories about incredible students, teachers making a difference, programs that impact generations of kids.  I get to showcase the GOOD in our world; I get to WRITE.  But every day, I also get to go home to my family.  We can eat dinner together.  We can play at the park, and watch the sunset, wake up the next morning and do it all over again.  I know I’ll be home every Christmas morning, I’ll get to watch fireworks with my kids every 4th of July, I get to stay at the pool with them Sunday mornings instead of putting on my makeup, straightening my hair and heading to the station.  I need to say this: I have SO MUCH RESPECT for working parents, regardless of their shifts.  People all over America work crazy hours, love what they do, and love their lives at home.  I work with many of them here at 7!

For me.. it’s just time.  Still, as I write this, I still feel the tears welling up behind my eyes.  I am so excited for this new opportunity and new chapter in my life, but it truly is so hard to say goodbye.  My fear is that I didn’t matter.  That time will go on and it will be like I was never there. That sounds really narcissistic and egotistical; truly, I’ve tried to make a point in my career to NOT make everything about me, to make our stories about THE PEOPLE, PLACES, AND ISSUES we are sharing.  But to everyone throughout these 15 years who’s made me feel ‘like a big deal’.. to everyone who has watched us, followed us, trusted us.. THANK YOU.  From the bottom of my heart, thank you.  I don’t have words beyond that.. but I hope you understand the deep gratitude from the bottom of my heart: THANK YOU.

WATCH KETV.  You will NEVER find a better journalist than Rob McCartney.  This dude is one of the best human beings I have ever known; he cares, he listens, he is always asking questions and trying to dig a little deeper to share the most complete story possible, and I’d argue NO ONE is trusted as a journalist in our state more than Rob.  He is noble, smart, a leader, compassionate.  He is a good friend.  Bill Randby is HANDS DOWN THE BEST meteorologist you could ever turn to; NO ONE cares more about providing people accurate information than this guy, and truly one of the most genuinely KIND people I have ever met.  Kristyna Engdahl is BRILLIANT.  Her writing is phenomenal, she’s fair, she has a GIFT for public speaking and thinking on her feet, and I WISH everyone at home could meet her and feel her energy in person.. because she makes EVERY DAY better when you’re around her.  Andy Kendeigh is the big brother I never had–always supportive, always caring, just an AMAZING GUY and such a wonderful friend.  And holy crap, is this guy GOOD.  Athletes and coaches LOVE him for a reason–he’s hilarious, hard working, devoted to what he shares every night and throughout every season.  In addition… our future is so very bright.  Alexandra Stone, Chinh Doan, Laurann Robinson, Sean Everson, Matt Serwe, Cem Brinklow, Ashley Nodgaard, Josh Gear, Davonte McKenith, David Earl, Katie Bane, Tanner Kahler, Matt Lothrop, Camila Orti… all of the people you see and many you don’t… they are HUNGRY for good journalism.  They want to tell good stories.  They are willing to sacrifice sleep, personal time, personal LIVES, to make KETV the best it can be.  This team IS TRULY THE BEST.  You will not find local news in our state that is better–YOU JUST WON’T.

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I knew this day was coming.  I didn’t think it would be this WEIRD.  That’s the only word that makes sense.  I don’t have enough words, and at the same time, I feel like I’ve said too much.

We’ve got a few weeks left, Omaha–let’s make it awesome.  Westside, I hope to make you proud.  KETV, I hope I’ve made a mark, some kind of difference.

And to my boys.. I love you.  Let’s go hunt some pokemon and have a great morning together.

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Photo courtesy Photography By CB

When Good Guys Win

We’ve done it!  Two Husker wins in a row!  In a season that’s been, at times, one to forget, most Nebraska fans will celebrate every victory and milestone with enthusiasm and a smile.  In fact, in our Sunday poll on ketv.com, a majority of voters said they think the Huskers will BEAT the #5 undefeated Hawkeyes on Black Friday!  Who knows!!

For KETV producer Jay Roberts, the secret to Nebraska’s recent success is pretty simple.. I’m NOT covering the games.

I was in LA when USC beat Nebraska in 2006.

I was at Memorial Stadium when Nebraska BARELY lost to Texas a few weeks later.

I was in Kansas City when Nebraska lost in the Big XII Championship game that December.

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I was at Camp Randall when Wisconsin crushed Nebraska 48-17 in 2011.

And I was at Ohio Stadium when the Buckeyes blanked the Huskers 63-38 in 2013.  Actually, I think it was at this game I shared my 0-5 Reporter Record with Nebraska wide receiver Kenny Bell, who then responded ‘maybe you shouldn’t go on the road with us anymore!’

Assistant News Director Vonn Jones, hasn’t let me cover the Huskers since.

BACK TO OHIO STATE… I will always remember a handful of moments from that trip.  The Buckeyes Athletic Department, for whatever reason, provided FREE McFLURRIES IN THE PRESS BOX, and I think I gained 19 pounds in 3 hours.  While I am a HUGE fan of the Pride of Nebraska Husker Marching Band, the Buckeye Band was downright PHENOMENAL, performing a halftime show based on old-school Nintendo games. INCREDIBLE.

Finally, the professionalism and kindness exhibited by Nebraska star Rex Burkhead.

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#22 Rex Burkhead, Nebraska I-Back 2009-2012 (Photo courtesy Nebraska Athletics)

Burkhead had a hell of a game that day.  He recorded the longest run of his career, pushing his own total at Nebraska to 3,046 (only the 7th Husker in history to reach the 3K mark), and he marked the 13th 100-yard rushing game of his career.  Then, in the 3rd quarter, Burkhead went down, badly injuring his left knee.  Even up in the press box, we could see that Rex, who’d taken hit after hit throughout his time at Nebraska, was hurting. The following week, he started against Northwestern, but left the game.. and didn’t return for the four following games.

After each game I covered, I tried to find players or coaches willing to do a live interview with Jon/Andy during our Big Red Zone post-game coverage.  Burkhead was a clear fan favorite and had talked to us several times before.  Looking back to Ohio State, I wonder how much pain Rex Burkhead was in both emotionally and physically, perhaps already worrying how much of his senior year he would miss because of his injury.  Not knowing at the time how bad it was, I once again approached him after the game.  He could’ve just ignored me.  He could’ve cussed at me, or shot me a dirty look.  Rex Burkhead APOLOGIZED, saying he was sorry, but wasn’t up for it.

 A moment for me that revealed character and maturity, probably isn’t even a blip on this guy’s Husker Memories radar.  He was the Team MVP, Team Captain his senior AND junior year, a Sports Illustrated Honorable Mention All-American, a Doak Walker Semifinalist, Guy Chamberlin Trophy winner, and a First-Team All-Big Ten member.

Those are just his awards for his work ON the field. 2011 in particular was a remarkable year for Burkhead, still arguably one of the best rushers in Nebraska history.

Click here to watch KETV’s Throwback Thursday feature on #22 Rex Burkhead!

“Probably my favorite [moment] was the Ohio State game my junior year,” Burkhead told me recently.  “It was our Big Ten opener and we were down by a hefty margin.  I think, at the time, it was the biggest comeback in school history.  We came back and won in the final few minutes.  The crowd was going crazy; it was just an unbelievable atmosphere that night.”

Burkhead also loves that game because a friend of his got some national attention for the first time.

Jack-Hoffman

KETV’s Thor Tripp was interviewing Burkhead for a profile story, and asked why he was wearing a ‘Team Jack’ bracelet on his wrist.  Burkhead told him about a little boy with brain cancer who had asked for an autograph; instead, Burkhead invited him to Memorial Stadium to look around.  An incredible gesture, one that to this day, Burkhead doesn’t take credit for.

“Really, it all started with Coach Pelini taking him in, allowing him access to practice, then putting him up in a suite during a game and really, Jack just becoming another teammate with the guys,” said Burkhead.

KETV OCTOBER 2011: Click here to read about Jack’s first Game Day, and how the Huskers all became Team Jack fans.

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Photo courtesy Nebraska Athletics

Pelini, a father of 3, and Burkhead brought back Jack and other children with pediatric brain cancer, to take part in team activities and traditions.  Through that, Nebraska fell in love with these kids.. and we also learned the terrible truth about this horrific disease.  Isaiah, the little boy in this photo with Jack doing the ‘Tunnel Walk’ with the team before the Wisconsin game in 2012, died just a few weeks later.

KETV MAY 2012: Click here to learn about Jack Hoffman and his family’s mission to spread national awareness of pediatric brain cancer.

8-million people and counting saw what happened next.. the Nebraska Cornhuskers rallied around Jack, bringing the pint-sized player onto the field during the Spring Game in 2013. Wearing his friend Rex’s #22, Jack Hoffman ran for a touchdown, cheered on by 60,000 fans.  In the weeks and months that followed, the Hoffman family was invited to the White House to meet President Obama, they won an ESPY for Best Moment of 2013, and best yet, THE WORLD was talking about pediatric brain cancer.

Click here to read my blog about Jack’s incredible moment at Memorial Stadium: See Jack Run.

Nebraska Fullback CJ Zimmerer (another Throwback Thursday Husker!) was the brainchild behind that magical moment, but the connection, THE FRIENDSHIP between this little boy and Nebraska football players and coaches began because of Rex Burkhead.  He was named Captain of the Allstate AFCA Good Works Team, a 3-time member of the Brook Berringer Citizenship Team and the 2012 Uplifting Athletes Rare Disease Champion.  Since Rex Burkhead responded to the Hoffman family’s request in 2012, just asking for an autograph, the Team Jack Foundation has raised more than $2 million dollars for pediatric brain cancer research.

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“Myself and Jack and Andy and his family never would’ve thought it would expand like it did,” said Burkhead.  “It’s been unbelievable just to see the expansion of the Team Jack Foundation, how much support is still out there, not just in the state of Nebraska but across the country as well.”

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Rex and Jack still keep in touch, the Hoffmans even going to see Burkhead’s new team play.  After graduating from Nebraska, Burkhead was drafted by the Cincinatti Bengals, a team that’s only lost ONCE so far this season.

“I’m really enjoying it, it’s a great team and a great bunch of guys on our team who love the team camaraderie aspect of the game,” said Burkhead.  “It’s a lot tougher to do that in the NFL, just because of the business aspect.”

Burkhead also follows his alma mater, and calls Nebraska’s firing of his coach, Bo Pelini, very tough.

“Bo was a huge reason that I went to the University of Nebraska,” said Burkhead.  I just loved everything about him.  I loved the character he was instilling in the program with the players.  How he taught me not only things on the football field but off the field as well.  Very disappointing and sad to see them make that move, that switch.  Even though I may not have agreed with it, I’m still always going to support the Huskers no matter what.”

Burkhead adds that he met Coach Mike Riley in the spring and that he seemed like a great guy.  Fitting, coming from a guy I once heard described as ‘the most beloved Husker football player since Brook Berringer.’

To the Huskers fighting to the finish line of 2015, Burkhead says keep going forward and stay positive.

“Keep fighting, you never know what can happen toward the end of the year,” said Burkhead.  “Just know the former players have your backs and we look forward to Saturdays every weekend.”

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And to all Nebraska fans, from the Hoffmans watching from Atkinson, to the parents who named their baby boys ‘Rex’ (we met two of them!), to the journalists who remember a star athlete and all-around nice guy, Burkhead says he’s honored you DO remember.

“Definitely an honor, a privilege,” said Burkhead.  “That’s Husker football for you.  The support there is unbelievable.”

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(Photo courtesy Nebraska Athletics)

Click here to read more about #22 Rex Burkhead via his bio with Nebraska Athletics!

Click here to learn more about the Team Jack Foundation on their website; Click here to connect with Team Jack on Facebook

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PREVIOUS POST.. Class of 1982, Dave Rimington!
NEXT WEEK.. Class of 1994, Dr. Rob Zatechka!

Throwback Thursday

I love Throwback Thursdays.  It’s a trend on social media that’s taken on a life of its own, a chance to look back and share a photo, a video, a memory from years past.

Kind of like this..

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September of 2006.  On the road with the KETV Sports Crew covering the Huskers in Los Angeles at the Coliseum.

All of my friends in this picture, photojournalists Mike Richard and Jim Healey, and legendary sportsman Jon Schuetz, have all since moved on to new adventures!  But I can still remember, eight years ago, Assistant News Director Vonn Jones coming up to me in the newsroom and asking ‘you want to go to LA and cover the USC game?’

YES. YES I DO.

Covering the Huskers has been one of my favorite parts of my job at KETV.  There’s just something magical about the minutes before the game starts, positive energy radiating from tens of thousands of fans, and literally feeling vibrations from the roar of Memorial Stadium after that first touchdown.

This year, as part of our award-winning Big Red Zone coverage with Sports Director Andy Kendeigh, Thor Tripp and our Husker experts Sean Callahan and Damon Benning, I get to share a series of stories we are dubbing ‘Throwback Thursday: The Husker Edition.”  Who are your favorite Nebraska players?  And where are they now?

I’m hoping to cover all the eras, the big names you know and remember.  Some, like Damon, have become well known off the football field years after hanging up their cleats. (Damon, for example, is currently a sidelines reporter for the Big 10 Network and a Sports Talk Radio host on 1620 The Zone with Gary Sharp.)  Others have moved on in less public ways, off Husker Nation’s radar but certainly not out of fans’ memories.  Kenny Walker, who made national headlines at Nebraska when he became one of only a handful of deaf players to play in the NFL, now coaches hard-of-hearing high school students in Colorado.  Lawrence Phillips, famous for his athletic ability at Nebraska and infamous for his criminal activity, is now serving a 31-year prison sentence for assault in California.  CJ Zimmerer, the brainchild behind the now iconic ‘Team Jack’ touchdown run that brought millions to tears, is a juvenile probation officer in Sarpy County.

We kick off Throwback Thursdays with a Husker Fan Favorite in recent years, 2005-2006 quarterback Zac Taylor.

Zac Taylor with Nebraska

Thanks to Nebraska Athletics for the photo!

 When I first pitched this crazy Throwback Thursday idea to Andy, along with a list of potential former players to follow up with, Andy noted this about Zac Taylor: Tough (NFL Assistant).  Taylor is in the beginning of his third year coaching quarterbacks with the Miami Dolphins.  Still, Zac Taylor was the first former Husker to respond when I contacted him.

“I wish I would’ve been able to meet more people,” Taylor told me by phone from Miami.  “Just to travel out in the state and get more opportunities to affect more people.”

Click here for KETV’s Throwback Thursday piece with Zac Taylor!

Taylor only played two years at Nebraska, but in that short time, arguably made a huge impact on the team and the program.  During one of his favorite games, against Texas A&M in 2006, Taylor broke both the all-time career passing record and the single-season touchdown pass record. He would later be named the Big 12 Offensive Player of the Year.

Nebraska won the Big 12 North that year, a highpoint of the Bill Callahan Era of Nebraska Football.  Taylor, who still holds several individual offensive records in passing at Nebraska, was the team leader.

His passion for the game never dwindled after college; Taylor moved to Texas and was hired as an assistant coach at Texas A&M.  He calls his move to the NFL a few years later ‘exciting’.

Zac coaching Dolphins

“I hadn’t played in the NFL, only been briefly associated with the team, really didn’t know what to expect,” said Taylor.  “What I’ve learned is this team and this organization is full of professionals who love football as much as I do, so it’s been a real pleasure working with the Dolphins.”

coaching Dolphins Aug 2013

Taylor says he still watches Nebraska football, whether it be from a hotel on the road with the Dolphins, or at home with his wife, Sarah, and their two boys. The University and the football team will always have special meaning for the couple; it’s where they met ten years ago.  Back then, Sarah Sherman was a grad assistant in media relations.  Taylor still remembers seeing his wife for the first time at his first practice at Nebraska.

“She would come to practice, after practice, and grab players for interviews,” said Taylor.

Sarah and Zac family picture 2

As for the Huskers, Taylor says Coach Pelini’s done a great job and that his players enjoy playing for him.

“We played them at Texas A&M a few years ago and it was one of the most disciplined, toughest defenses we faced,” said Taylor.

And for those players getting ready to take the field this season, Taylor has a message.

“Soak up every moment and embrace the fans,” said Taylor.  “It truly is a great thing to play for all of those people.”

Good luck this season, #13!

Click here to learn more about Zac Taylor, via Nebraska Athletics.

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Next week’s Throwback Thursday Husker.. Class of 2007, Bo Ruud